Marketing & Content
Ads that reach the people near you, made from video we shoot, not stock.
Meta, TikTok and Google ads aimed at the people who can actually walk in or order, built from photos and short vertical videos we shoot. You own the ad account and every file, and a one-page monthly readout tells you what ran, what it cost and what it brought in.
What's included
Paid ads & video ads, in plain terms.
- Ad accounts set up in your name on Meta, TikTok and Google; we work as admins and hand access back the day we stop
- Tracking before the first dollar runs: pixel, promo code, call number or order link you can check against your POS
- A monthly batch of short vertical video ads shot by us, each cut to 15, 30 and 6 seconds with two or three different opening lines
- A written test plan: which ads run, on what budget, and the rule for when we stop one and put more behind another
- Local targeting: a 5 to 10 mile radius or your service area, timed around when your customers decide
- Marketplace ads for packaged goods: Amazon Sponsored Products and Weee sponsored placements, where your buyers already shop
- A one-page monthly readout in plain words: what ran, what it cost per order, call or booking, and what we change next
One loop
The people who shoot the video also run the ads.
That is the whole advantage. When an ad stops working, the next one is shot and live in days, not handed between an agency and a production company.
Shoot
A batch of short vertical videos and stills from one session at your place: the dish, the hands, the pour, the box opening.
Run
Six to ten ad variations go live on a written test plan with a small budget each, aimed at people within driving distance or already shopping where you sell.
Read
Every ad is tracked to an order, call or booking you can check against your POS. Two weeks in, we know which openings work.
Swap
Losers are paused, winners get the budget, and the next shoot is briefed from what the numbers said. Ads wear out in two to three weeks, so this never stops.
How the money works
No percentage of your spend. No surprises.
- Ad spend
- Paid by you, straight to Meta, TikTok or Google. It never passes through us.
- Our fee
- A flat monthly number, fixed in writing after the free audit. Not a cut of your budget, so we have no reason to ask you to spend more.
- Minimum budget
- Under about $1,500 a month the platforms do not collect enough data to learn from. If that is where you are, we will suggest a two-week test on a few hundred dollars first, not a retainer.
- The first eight weeks
- Learning, not profit. Reliable numbers take four to eight weeks. We will say plainly when something is not working and should be paused.
- The videos
- Shot by us in the studio or at your location, in the style people scroll past on TikTok and Reels. They are ours to make, so there are no creator licence fees or expiry dates. They are never presented as customer reviews.
- Term
- Month to month with 30 days notice, after the same 90-day checkpoint as every retainer.
Work
Paid ads & video ads: what it looks like.
What each project delivers, from the first shoot or build to the files you keep.
- SocialInstagram post
- VideoReel
- AdsVideo ad
- SocialMonthly report
How it works
Four steps. About two hours of calls, plus one shoot day or one review round.
- Day 0
Free audit
A 20-minute call, then three written findings about your site, Google profile, menu or social within two business days. No pitch deck.
Your time: 20 minutes
- Week 1
Plan and fixed quote
We agree what to do first, what it costs and when it goes live. The quote is fixed. If your head office reads Japanese, Korean or Spanish, the plan comes in both languages.
Your time: 45-minute kickoff
- Weeks 2–4
Shoot or build
The shoot day happens at your place. The website or system is built in the open, with a staging link you can check any time. One review round.
Your time: Shoot day plus one review
- Launch
Go live, then keep going
A one-hour recorded training. Social clients get their first published calendar. Systems clients get a support plan and a named engineer to text.
Your time: 1 hour, then about 30 minutes a month
Questions
Before you call.
Is there a minimum ad budget?
There is no minimum to talk to us, but there is a floor where ads stop making sense. Under roughly $1,500 a month the platforms do not gather enough data to improve on. Below that we recommend a short test, or spending the money on the shoot and the Google profile first.
Who owns the ad account?
You do. The Meta, TikTok or Google account, the pixel and its history are registered to your business. We are added as admins and removed when we stop. Nothing has to be rebuilt if you move on.
We already have photos and video. Can you just run the ads?
Yes. Ads-only is a smaller retainer. The bundle exists because ads wear out every two to three weeks and it is cheaper when the same people who run them can shoot the next batch.
Will the ads pay for themselves?
We cannot promise that, and nobody honest can. Results depend on your menu, prices, location and budget. What we promise is that every dollar is tracked to an order, call or booking, and that you see the numbers every month.
Start with three findings, not a pitch.
Three written findings about your site, Google profile, menu or social, within two business days. Then you decide.