Software & Systems
One inbox for every lead, and the follow-up that used to slip.
Web forms, calls, reviews and DMs in one place with automatic follow-up, connected to the calendar, POS and accounting you already use. Fewer missed leads, faster replies, less retyping.
What's included
CRM & automation, in plain terms.
- Lead inbox and pipeline: every inquiry in one list with a status
- Booking, reservations and order flows that talk to your calendar and POS
- Missed-call text-back and review requests, set up with proper consent
- Email and SMS follow-up sequences that run themselves
- Integrations with Square, Toast, Stripe, Shopify, QuickBooks, Google and Klaviyo
- Automatic replies to routine questions, with you reviewing the answers
- Fixed price and fixed date after a free audit, with ongoing support
Modules
Named by the job they do.
You do not need a CRM. You need the Saturday reservation request answered before the guest books somewhere else.
Lead inbox
Every web form, call, review and DM in one list with a status, so nothing waits in three apps.
Booking and reservations
A calendar that fills itself and sends reminders, connected to the one you already use.
Missed-call text-back
A single informational reply when you cannot pick up, registered and consent-aware.
Review requests
Ask every customer for a Google review at the right moment, with proper opt-in.
Follow-up sequences
The email or text that goes out on day one, three and seven without anyone remembering to send it.
Integrations
Orders, payments and customers flowing between Square, Toast, Shopify, Stripe, QuickBooks and Google without retyping.
- Web formTable for 8, SaturdayReservation request from the website2mNew
- Missed call(949) 555-0142Text-back sent, waiting on reply18mWaiting
- Google reviewMika T.5 stars. "Best chirashi in Costa Mesa."1hReplied
- Instagram DM@weeklybentoAsked about catering for 403hBooked
- Web formWholesale inquiryDistributor in Torrance, 12 SKUsYesterdayQuote sent
An example lead inbox. Yours shows your real sources and statuses.
How it is built
Portable, boring, fast: a web app on a modern framework, Postgres for data, hosted on a mainstream provider in your own account. Any engineer can pick it up. Nothing is locked to us.
Texting your customers, done properly
Automated texts need consent and carrier registration. We set both up for you: opt-in language at every phone field, STOP handling, and a registered sending number. Expect one to two weeks before the first text goes out.
Work
CRM & automation: what it looks like.
What each project delivers, from the first shoot or build to the files you keep.
- WebsiteRestaurant website
- SystemOperations dashboard
- SystemLead inbox & follow-up
- SystemFront-desk agent
How it works
Four steps. About two hours of calls, plus one shoot day or one review round.
- Day 0
Free audit
A 20-minute call, then three written findings about your site, Google profile, menu or social within two business days. No pitch deck.
Your time: 20 minutes
- Week 1
Plan and fixed quote
We agree what to do first, what it costs and when it goes live. The quote is fixed. If your head office reads Japanese, Korean or Spanish, the plan comes in both languages.
Your time: 45-minute kickoff
- Weeks 2–4
Shoot or build
The shoot day happens at your place. The website or system is built in the open, with a staging link you can check any time. One review round.
Your time: Shoot day plus one review
- Launch
Go live, then keep going
A one-hour recorded training. Social clients get their first published calendar. Systems clients get a support plan and a named engineer to text.
Your time: 1 hour, then about 30 minutes a month
Questions
Before you call.
How much does it cost?
Every quote is fixed in writing after a free 20-minute audit, so you know the price before any work starts. Retainers run month to month. Ad spend is separate and paid by you directly to Meta, TikTok or Google; our fee is a flat number, not a cut of your budget.
Do I own the site, the photos and the data?
Yes, all of it. The domain is registered to you, the code lives in a repository you control, the photos are yours to use anywhere forever, and customer records export any time. If you leave, you keep everything.
How much of my time does it take?
A 20-minute audit call, a 45-minute kickoff, one review round, and a one-hour training at launch. Social clients spend about 30 minutes a month approving the calendar.
Do you only work with restaurants and food brands?
No. Food is where we started and where most of our work is, but every service here works for salons, clinics, gyms, contractors, retail, online stores and professional services. If you have customers to reach and operations to run, we can help.
Start with three findings, not a pitch.
Three written findings about your site, Google profile, menu or social, within two business days. Then you decide.